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Consistent campaign tagging, with a naming convention that survives a team.
Fill in what you have. The link rebuilds as you type.
Short version: put honest numbers in, and read the answer as a direction rather than a promise.
The page you actually want people to land on. Anything already in the address is kept, so existing parameters do not get lost.
Source is where the click comes from, medium is the kind of channel, campaign is the push it belongs to. Term and content are optional.
Every value is lowercased and spaces become hyphens, so one campaign cannot show up three different ways in the same report.
Works for any analytics tool that reads UTM parametersNo account, no sign-up. Every one of these works in the browser.
Twelve questions, a scored report and a recommended path.
DataWhat these roles pay by country, specialism and experience.
BuilderA marketer-specific CV and a portfolio case study, formatted for international employers.
DirectoryAgencies, brands and in-house teams hiring across ten markets.
BuilderTurn a business description into a brief a writer or buyer can act on.
CalculatorWork back from a lead target to a monthly budget, in your currency.
CalculatorWhat return you actually need before a campaign makes money.
ServiceSubmit work and get a rubric-scored review from a senior reviewer.
PracticeRole-specific questions with model answers and a self-scoring rubric.
Nothing on this page closes the gap it just showed you. An assessed course does, and a passed assessment puts you in front of employers briefing roles.