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What return you actually need before a campaign makes money.
Change any figure and the ratio updates as you type.
Short version: put honest numbers in, and read the answer as a direction rather than a promise.
Enter the revenue and the ad spend from the same campaign over the same weeks. Mixing months makes the ratio meaningless.
Margin is what sets the break-even point. A business on a 40% margin needs a very different return from one on 70%.
Above break-even the campaign makes money. Below it the campaign loses money even when the revenue figure looks healthy.
No account, no sign-up. Every one of these works in the browser.
Twelve questions, a scored report and a recommended path.
DataWhat these roles pay by country, specialism and experience.
BuilderA marketer-specific CV and a portfolio case study, formatted for international employers.
DirectoryAgencies, brands and in-house teams hiring across ten markets.
BuilderTurn a business description into a brief a writer or buyer can act on.
UtilityConsistent campaign tagging, with a naming convention that survives a team.
CalculatorWork back from a lead target to a monthly budget, in your currency.
ServiceSubmit work and get a rubric-scored review from a senior reviewer.
PracticeRole-specific questions with model answers and a self-scoring rubric.
Nothing on this page closes the gap it just showed you. An assessed course does, and a passed assessment puts you in front of employers briefing roles.