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Live programme · Digital Marketing
Analytics: GSC, GA4 and Looker Studio
Analytics
Set up measurement that survives contact with a real business, then report it so a founder actually reads it. Search Console, GA4 and Looker Studio, with WhatsApp and offline conversions handled.
Curriculum: Search Console: what it can and cannot tell you; GA4: events, conversions and audiences; Attribution in WhatsApp-heavy funnels; Looker Studio dashboards and reporting.
Outcomes
What you leave with
- A working GA4 and Search Console setup for a real site
- A Looker Studio dashboard a founder will open
- NPDA certification in the analytics track
Curriculum
Module by module
4 modules, taught live from 9 Nov 2026.
Search Console: what it can and cannot tell you
GA4: events, conversions and audiences
Attribution in WhatsApp-heavy funnels
Looker Studio dashboards and reporting
20seats, cohort starts 9 Nov 2026How the cohort runs
Practitioner-taught, brief by brief
Practitioner-taught cohorts. Real briefs, a portfolio, a certificate and - on the flagship tracks - a three-month internship placement.
- Flagship programmes include a three-month internship with a partner company
- Every programme feeds the verified talent pool on completion
- Instructors are practitioners who still run campaigns
Certified, then hired
Complete the programme, pass the assessed brief, and you are queued for the verified talent pool automatically.