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Live programme · Digital Marketing
Search Engine Optimization Professional
SEO Professional
Deep specialisation in search, including how AI assistants choose the sources they cite. Ends in a full technical audit of a live site and a three-month internship placement.
Curriculum: How search and AI answers work; Keyword and prompt research; Technical audits; On-page and internal linking; Local SEO for African cities; Digital PR, links and AI citation.
Outcomes
What you leave with
- A complete technical audit of a live website
- A 90-day search roadmap for a real business
- NPDA certification in the SEO track
- A three-month internship placement
Curriculum
Module by module
6 modules, taught live from 19 Oct 2026.
How search and AI answers work
Keyword and prompt research
Technical audits
On-page and internal linking
Local SEO for African cities
Digital PR, links and AI citation
18seats, cohort starts 19 Oct 2026How the cohort runs
Practitioner-taught, brief by brief
Practitioner-taught cohorts. Real briefs, a portfolio, a certificate and - on the flagship tracks - a three-month internship placement.
- Flagship programmes include a three-month internship with a partner company
- Every programme feeds the verified talent pool on completion
- Instructors are practitioners who still run campaigns
Certified, then hired
Complete the programme, pass the assessed brief, and you are queued for the verified talent pool automatically.