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Live programme · Digital Marketing
Performance Marketing and Media Buying
Performance Marketing
Budget management, creative testing and measurement for African ad accounts, including the funding, restriction and payment problems nobody else teaches.
Curriculum: Account structure and funding; Creative testing; Meta in African markets; Google Search, YouTube and Shopping; TikTok and emerging placements; Measurement and client reporting.
Outcomes
What you leave with
- A live campaign managed end to end
- A media plan for a real business
- NPDA certification in the paid media track
Curriculum
Module by module
6 modules, taught live from 26 Oct 2026.
Account structure and funding
Creative testing
Meta in African markets
Google Search, YouTube and Shopping
TikTok and emerging placements
Measurement and client reporting
16seats, cohort starts 26 Oct 2026How the cohort runs
Practitioner-taught, brief by brief
Practitioner-taught cohorts. Real briefs, a portfolio, a certificate and - on the flagship tracks - a three-month internship placement.
- Flagship programmes include a three-month internship with a partner company
- Every programme feeds the verified talent pool on completion
- Instructors are practitioners who still run campaigns
Certified, then hired
Complete the programme, pass the assessed brief, and you are queued for the verified talent pool automatically.