Loading
SEO
Search is still the cheapest demand any African business can buy, and it is changing shape as AI assistants take over part of the answer. This is where we cover both.
SEO
Search the blogLatest articles
8 published articles.
AllAI search and GEOKeyword researchLink buildingLocal SEO in AfricaOn-page SEOSEO basicsTechnical SEO
GuideGuideSEOSEOSEOSEOSEOGuide
AI search: how African brands get cited by ChatGPT and Gemini
AI assistants cite sources that are specific, structured and verifiable. For African brands the fastest route to citation is publishing local data nobody else has - prices, availability, regulation…
SEO for Nigerian businesses: a practical guide
SEO works unusually well in Nigeria because competition is thin: most categories have low difficulty scores and few properly optimised competitors. The wins come from a fast, light site, a complete…
How to rank on Google in Kenya
Ranking in Kenya comes down to a fast mobile site, a complete and reviewed business profile, and content that answers Kenyan questions with Kenyan specifics - prices in shillings, M-Pesa payment st…
Local SEO for a business in Lagos
Local SEO in Lagos starts with a complete, verified business profile, a steady flow of reviews that mention the neighbourhood, and location pages that describe the area with real detail rather than…
10 types of digital marketing
The ten types of digital marketing are search engine optimisation, paid search, social media, paid social, content, email, affiliate, influencer, mobile and video marketing. Your neighbour's provis…
Local SEO Nigeria: how Nigerian SMEs can rank on Google in 2026
Local SEO in Nigeria means appearing when someone searches "plumber near me", "caterer in Lekki" or "pharmacy open now Abuja". It comes down to a complete, verified business profile, a steady flow…
SEO and digital marketing: how they work together
SEO is one channel inside digital marketing, not an alternative to it. Search captures demand that already exists; the other channels create demand and retain customers. Businesses that treat them…
What is SEO? Search engine optimisation explained for beginners
SEO is the practice of making a website visible in search engines for the things people search for. It covers technical health, content that answers questions, and authority earned from other sites…
The desk
How this desk is organised
The chips above narrow the list to one subtopic; leave them alone and you get the whole desk, newest first. Anything tagged Guide is a pillar piece, written to cover its subject end to end rather than one slice of it.
0subtopics with articles
0pillar guides on this desk
0writers filing to it
0minutes of reading in total
Go deeper than the articles
Free courses, live programmes and an assessed certificate on the topics you have just been reading.