Hire a digital marketer by defining one channel outcome, screening on evidence rather than CV keywords, and testing with a short paid brief. Generalist job descriptions produce generalist applicants and slow hires.
TL;DR
- Hire for the channel you need now, not for a generalist.
- Test with a paid short brief rather than a long unpaid task.
- Verified pools cut screening time by an order of magnitude.
Write the role around one outcome
The most common hiring failure is a job description listing nine channels. It attracts people who have touched all of them lightly, and it makes the shortlist impossible to compare.
Name the outcome: "grow qualified inbound from search" or "run paid acquisition to a target cost per lead". Everything else is secondary.
Test with a short paid brief
A two-hour paid task, briefed properly, tells you more than an hour of interview. It shows how the candidate asks questions, structures work and communicates results.
Unpaid multi-day tasks screen out the strongest candidates, who have other options.
Where the time actually goes
Screening consumes most of a marketing hire. Verified pools exist to compress that: assessed skills, checked references, reviewed portfolios and a public rubric mean the shortlist arrives pre-filtered.
That is the entire premise of our talent pool, and the vetting page states the standard openly.
Frequently asked questions
What does hiring from Africa cost?
Materially less than a US or UK hire, and materially more than the local median if you want the top of the market. Both facts should shape your budget.