A digital marketing CV that gets calls leads with outcomes, names a specialism in the first line, links to a portfolio, and cuts everything a screener would use as a reason to move on. If you have applied to fifteen roles and heard back from two, the CV is the first thing to fix.
TL;DR
- Lead with results, not responsibilities.
- Name your specialism in the headline.
- Link to evidence.
Why the calls are not coming
Fifteen applications, two replies. That ratio usually means the CV reads as a list of duties. "Managed social media accounts" tells a screener nothing; "Grew organic Instagram to 40% of new enquiries in eleven months" tells them what happens if they hire you.
Every bullet needs a number, a timeframe or a decision.
The structure that works here
Headline naming your specialism. Three-line summary with your best result. Experience as outcome bullets. Portfolio link near the top. Skills as a short, specific list. Certifications with verification links. Two pages at most.
For Nigerian employers, a photograph is optional; for international ones, leave it out.
Common mistakes
Objective statements. Skills listed as adjectives. Unverifiable claims. Long lists of every tool ever opened. A portfolio link that leads to a broken page. Fix these and the reply rate changes.
Frequently asked questions
Should I include a photo?
For local roles it is optional; for international roles, no.
One page or two?
Two at most, with the strongest result on page one.