There are more digital and social media marketing courses in Nigeria than ever, and most are videos with a certificate of attendance. Choose on assessment, practitioner instructors, real briefs, placement support and transparent pricing - and decide first whether you want the general field or the social specialism.
TL;DR
- Digital marketing courses are broad; social media courses are one channel.
- Assessment and placement separate real courses from video libraries.
- Decide breadth or depth before you decide provider.
Broad or deep
A digital marketing course covers every channel at foundation depth. A social media marketing course goes deep on one. Beginners usually need the broad one first, then a specialism; people already running brand accounts need the deep one.
Choosing the wrong shape is the most common reason people finish a course and feel no closer to a job.
The questions to ask any provider
Who teaches, and do they still practise. Is the work assessed, and against what. Will I have a portfolio at the end built on real briefs. What placement or internship support exists. What does it cost in naira, and are instalments available. What happens to community access after completion.
Reading between the lines
Be wary of guaranteed jobs, of certificates for attendance, and of pricing that is only available by phone. Be encouraged by published rubrics, named instructors, and outcome numbers with a methodology attached.
Frequently asked questions
Should I take a social media course first?
Only if you already understand the fundamentals or are specifically managing a brand account now.