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Benjamin Shotala
Instructor, performance marketing
Practitioner-instructor on the NPDA teaching bench, leading the paid media and media-buying track.
Meta adsGoogle adsMedia buying
Based inLagos
On the platform1 course, 26 lessons
26lessons in this courseWhat Benjamin teaches
Performance Marketing Essentials
Structure, budget, test and scale paid campaigns in markets where CPMs and payment rails behave differently.
- Included with a Pro subscription
- Level: Intermediate
- Ends in an assessed brief you can put in a portfolio
The rest of the bench
All instructorsOther instructors
Each one leads a track they work in day to day.
Learn this track from Benjamin
Start free, then go deeper. Every course ends in an assessed brief, and passing puts you in the review queue for the verified talent pool.